Why, Little Caesar?

I was driving down the street last Friday, and I noticed a guy walking around wearing a sandwich board. He was walking along the sidewalk in front of a shopping center that houses a Little Caesar's, but he wasn't facing traffic. This made me curious to see the front of the sandwich board (good marketing ploy?) since he didn't seem very keen on actually advertising his product. As I passed him, I glanced over. The sandwich board, in big black letters, said "HOT N READY". Ohhhh man. I laughed so hard. That poor, poor guy.