Speaking of great headlines

I was just looking at the Yahoo homepage and saw this:

UNICEF Bombs Smurfs to Highlight Plight

If you're anything like me, your reaction to reading that sentence was "............................what?"

So I clicked, and ... it's pretty much exactly what the headline says. UNICEF has bombed the Smurfs. Smurfette is left for dead! The poster is a fund-raising ploy in Belgium, and apparently it's working pretty well - at least UNICEF has been getting a lot of calls. But I think it might be more effective if it weren't so horribly comical.