Early winter morning thoughts
Late winter night, really. I don't know why I'm not in bed yet. But since I'm not...
Do you remember Molly McButter? The thought of Molly McButter slammed into my mind today for no good reason (is there ever actually a good reason?) and with it came the Molly McButter theme song. It's hopeless to try to transcribe it. You either know it or you don't. It was all easygoing and breezy, like "Molly McButter ... Molly McButter ... ba ba ba da ... Molly McButter..." (Oh look, I tried anyway.) So I was wondering two things. First, does Molly McButter still exist? A quick Googling indicates that it does, but I swear I haven't seen or heard any advertisement for it in the past ten years. At least. Perhaps it's no longer available in my region? Otherwise, what makes a company totally drop all advertising, yet still produce a product? Has it gathered such a loyal fanbase and cult following that advertising has been rendered unnecessary? Secondly, what the hell kind of a name is Molly McButter? I mean, McButter? Really? I know there's Betty Crocker and Aunt Jemima and Mrs. Paul and the Gorton's Fisherman, etc., but all of them are implied to make or endorse a certain line of products. Molly McButter is the actual jar of butter flakes, right? They figured people would love the idea of sprinkling a savory Irish lass on their popcorn?
And that's 1:00 in the morning for me, ladies and gentlemen.
Do you remember Molly McButter? The thought of Molly McButter slammed into my mind today for no good reason (is there ever actually a good reason?) and with it came the Molly McButter theme song. It's hopeless to try to transcribe it. You either know it or you don't. It was all easygoing and breezy, like "Molly McButter ... Molly McButter ... ba ba ba da ... Molly McButter..." (Oh look, I tried anyway.) So I was wondering two things. First, does Molly McButter still exist? A quick Googling indicates that it does, but I swear I haven't seen or heard any advertisement for it in the past ten years. At least. Perhaps it's no longer available in my region? Otherwise, what makes a company totally drop all advertising, yet still produce a product? Has it gathered such a loyal fanbase and cult following that advertising has been rendered unnecessary? Secondly, what the hell kind of a name is Molly McButter? I mean, McButter? Really? I know there's Betty Crocker and Aunt Jemima and Mrs. Paul and the Gorton's Fisherman, etc., but all of them are implied to make or endorse a certain line of products. Molly McButter is the actual jar of butter flakes, right? They figured people would love the idea of sprinkling a savory Irish lass on their popcorn?
And that's 1:00 in the morning for me, ladies and gentlemen.
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